Eduardo da Costa Malheiros
Consultor Independente
Eduardo Malheiros designs for what happens after the first use how a product shapes the patterns that turn one-time interactions into habits, habits into rituals, and rituals into loyalty.
With 18 years spanning product design, systems, and strategy from global community platforms to mission-critical industrial platforms he reaches behind every brief for the questions that actually matter: what behavior should change, and what system produces that change.
For Eduardo, behavioral design isn't a phase. It's the frame from how a problem is discovered to how a system is built to last.